This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward.

With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice.

A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.

Paul M. Pedersen is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication (IJSC).

Brody J. Ruihley is Associate Professor in the Department of Sport Leadership and Management at Miami University, USA.

Bo Li is Assistant Professor in the Department of Sport Leadership and Management at Miami University, USA.

1 Overview of Perspectives on a Global Pandemic's Impact on the Sport Industry

Paul M. Pedersen, Brody J. Ruihley and Bo Li

Part I: Managerial Reflections

2 The Role of Advocacy, Coping, and Communication for Athletic Administrators in the Midst of the Covid-19 Crisis

Tomika Ferguson, Maggie Brocklebank, Marra Hvozdovic and Vanessa Moore

3 Athletic Recruiting During Covid-19: The Paradox of Recruiting While on Pause

Karlee A. Posteher

4 Environmental Change, the Sport Industry, and Covid-19

Stavros Triantafyllidis

5 The Impact of Covid-19 on Security at Sporting Events: Preventing the Biological Bomb

Austin Duckworth, Jörg Krieger and Thomas M. Hunt

6 Covid-19 and Korean Professional Sport: Understanding the Administrative Side of League Management During the Global Pandemic

Juha Yoon

7 New Zealand Tennis's Match Point Moment: The Covid-19 Conundrum

Trish Bradbury and Chris Galloway

Part II: Marketing and Communication Perspectives

8 Diminishing the Distance During Social Distancing: An Exploration of Australian sport Organisations' Usage of Social Live Streaming Services Throughout Covid-19

Sarah Wymer, Ashleigh-Jane Thompson and Andrew Martin

9 The Impact of Covid-19 on Sport Sponsorship: The Views of Industry Professionals

Norm O'Reilly and Gashaw Abeza

10 The Impact of Covid-19 on Sport Consumers: A Shift in Consumption

Jason M. Simmons, Mark A. Slavich and Peyton J. Stensland

11 Covering a Sporting League Without Games: Media Framing Around Covid-19 and the Australian Football League

Olan Kees Martin Scott, Adam T. Pappas, Alex J. Stoikos, Paul R. Morra and Patrick Reid

12 British and American Media Framing of Online Sim Racing During Covid-19

Timothy Robeers and Lindsay Caroline Sharp

Part III: Governance During the Pandemic

13 The Effect of Covid-19 on Hong Kong Sports

Siu Yin Cheung and Jennifer Y. Mak

14 Covid-19 and the Chinese Super League: Managing the World's Most Popular Sport in a Time of Global Crisis

Jingxian (Cecilia) Zhang, Bo Li and Brody J. Ruihley

15 Team Peru Olympic Decision-Making During COVID-19

Michael M. Goldman, Raul A. Rosales Zavaleta, Gustavo A. San Martin Castillo and Shaun Read

16 Bailouts and Tax Breaks: Slovenian Olympic Committee's Communication During Covid-19

Simon Licen

17 Tennis Players' Responses to Covid-19 and the Global Pandemic's Impact on Professional Tennis Governance

Kelsey Slater and Jim Watkins

18 Critical Reflections on the Future of Global Sport Governance in a Post Covid-19 World: Levelling the Field

John Sugden and Jack Sugden

Part IV: Spectatorial and Participatory Aspects

19 Scottish Golf and Covid-19

Fiona Skillen

20 Covid-19's Impact on a Sports League: The XFL and the Progression of Sport Betting

Rocco P. Porreca

21 Pandemic Mitigation and Communication Strategies During Local Sports Tournaments in Japan

Fred Ariel Hernandez

22 The Mass Mobilization of Polish Football Fans in the Face of Covid-19: Duties of the Heart

Michal Mazurkiewicz

23 Covid-19 and the Mobilization of Ultras in Croatia: From Hooligans to Community Heroes and Back?

Benjamin Perasovic, Marko Mustapic, Dino Vukušic and Andrej Ivan Nuredinovic

24 Changing Landscape of Civic Engagement of Fans: Understanding the Ramifications of Covid-19 and the Absence of Face-to-Face Interaction in European Football

Alex Gang

Part V: Sociological and Psychological Reflections

25 The Deprivation of Live Sports Broadcasts During Covid-19: Israeli Sports Fans During the Global Pandemic

Ilan Tamir

26 Covid-19 in Indigenous Communities: Five Protective Factors of "Exercising" Sovereignty

Kelsey Leonard, Natalie Welch and Alisse Ali-Joseph

27 The Influence of Sport on the Public's Recognition of a Global Pandemic: Time to Get Real

Zack P. Pedersen and Antonio S. Williams

28 Potential Benefits of Covid-19 Transition for Athletes: Unintended Consequences

Theoklitos Karipidis and Jesse A. Steinfeldt

29 Patient Zero: Covid-19 and Rudy Gobert's Reputational Crisis

Braden Hale Bagley

30 From Positive Momentum to Economic Turmoil: The Influence of the Covid-19 Pandemic on Women's Professional Football/Soccer in Denmark

Kenneth Cortsen