This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. It is essential reading for students, teachers and researchers in the field of multimodal communication.

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).

List of figures

Acknowledgements

Introduction

Chapter 1 The social semiotics of identity

Chapter 2 Functionality and identity

Chapter 3 Analysing style

Chapter 4 Shape

Chapter 5 Colour

Chapter 6 Texture

Chapter 7 Movement

Chapter 8 A social semiotic theory of synaesthesia

References

Index