Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries, drawing on examples from Japan, South Korea and China.

Brian Moeran was Professor of Business Anthropology at Copenhagen Business School, and is Honorary Professor at the Universities of Hong Kong, Exeter (UK), and Zheijiang Gongshan (China). He has written and edited several books on the cultural industries and was founding editor of the Journal of Business Anthropology.

Introduction: Creative, Cultural, and Copyright Industries Part One: Theoretical Approaches Economic Properties Creative Worlds Fields of Cultural Production Part Two: Case Studies Music Fashion Incense Part Three: Marketing Creativity Markets Fairs and Festivals Celebrities Conclusion: The Name Economy