Bültmann & Gerriets
International Business
von Oded Shenkar, Yadong Luo, Tailan Chi
Verlag: Taylor & Francis
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Speicherplatz: 67 MB
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ISBN: 978-1-000-48814-2
Auflage: 4. Auflage
Erschienen am 20.12.2021
Sprache: Englisch
Umfang: 772 Seiten

Preis: 119,99 €

Klappentext
Biografische Anmerkung
Inhaltsverzeichnis

This fully revised and updated fourth edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives.



Oded Shenkar is the Ford Motor Company Chair in Global Business Management and Professor of Management and Human Resources at the Fisher College of Business at Ohio State University, USA. A Fellow and past Vice President of the Academy of International Business, he has published and consulted extensively.

Yadong Luo is the Emery Findley Distinguished Chair and Professor of Management at the University of Miami, USA. He is a Fellow of Academy of Management and Academy of International Business. He has written two dozen books and two hundred articles, dealing with global strategy and international management.

Tailan Chi is the Richard C. Notebaert Distinguished Professor of International Business & Global Studies at the University of Wisconsin- Milwaukee, USA. He is a Fellow of Academy of International Business and an editor of the Journal of International Business Studies and has published many articles in the leading journals of the field.



  1. International Business in an Age of Globalization Part I: Concepts and Theories in International Business 2. International Trade Theory and Application 3. Foreign Direct Investment Theory and Application 4. The Multinational Enterprise Part II: Endowments and Environments of International Business 5. Country Competitiveness 6. The Cultural Environment 7. The Political and Legal Environment Part III: Global Markets and Institutions 8. International Economic Integration and Institutions 9. The International Monetary System and Financial Markets Part IV: International Business Strategies 10. International Entry Strategies 11. MNE organization structure and design 12. Building and Managing Global Strategic Alliances (GSAs) 13. Managing Global Research and Development (R&D) Part V: Functional International Business Areas 14. Financial Management for Global Operations 15. International Accounting for Global Operations 16. Global Marketing and Supply Chain 17. Global Human Resource Management Part VI: Emerging Issues in International Business 18. Digital Connectivity and Global Strategies 19. Global Sustainability and Social Responsibility 20. International Entrepreneurship


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