This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. It will be of interest to scholars and students of the retail sector and retail management in Africa.

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph's University, Philadelphia, USA.

1. Understanding Performance of Retail Formats in Africa
2. Consumer Shopping Patterns and Pricing Considerations for BOP Consumers: The Case of Madagascar
3. Factors Motivating Consumers to Visit Supermarkets in Tanzania: Case of Dar es Salaam and Arusha Regions
4. Understanding Consumers' Preference of Purchasing Items from Supermarkets as Opposed to Traditional Markets in Ghana
5. ICT Usage in Supermarkets in East Africa: Benefits, Challenges, and the Way Forward
6. Assessing the Technological Relevance of South African Supermarkets in the Face of Changing Consumer Behaviour
7. Operations Research Contribution to the Performance of Supermarkets in East Africa
8. Strategies Used by Local Food Suppliers to Increase Participation in Modern Food Retailing in Tanzania
9. Exploring the Relationships between Supermarkets and Local Suppliers in Developing Countries: Evidence from Tanzania
10. Understanding the Role of Service Providers on the Development of Supermarkets in Africa
11. Supermarket retailing in Africa: Lessons Learnt