This book distinguishes itself from other books on Culture in International Business (CIB) studies in that it focuses on the complexities of the applied side of culture, while simultaneously emphasizing the dynamicity and diversity of culture.

Taran Patel is a Senior Professor in the People, Organization and Society Department of Grenoble Ecole de Management, France.

Ahmad M. Salih is a Senior Director of Knowledge Management and Operational Excellence at Khatib and Alami PTE, Singapore. He is also a faculty member at Heriot Watt University, U.K.

1. Introducing Culture in the Context of International Business Studies: Conceptualisations, Controversies, and Convictions Taran Patel 2. Dynamicity and Complexity of Cultural Spaces Comparing Pre- and Post-Revolution Iranian Bazaars through the Cultural Theory Lens Mashianeh Hatamabadi 3. Entering into the Mind of the Entrepreneur: The Hermit's Metacognition as an Entrepreneurial Driver Ahmad M. Salih 4. The Role of Aikido and Cultural Intelligence in Harmonising Leader-Follower Relationships Ahmad M. Salih, Wilko Vriesman, and Uday Saul 5. Cultural Facets and Their Implications on International Negotiations Jovana Stanisljevic 6. A Brighter Future? Scrambled Visions of Internships for Young French and Chinese Chefs and Maîtres d'Hôtel Nathalie Louisgrand 7. Does Perceived Organisational Support and Open-Mindedness Escalate Cross-Cultural Adjustment with Respect to Domestic Migration? A Study of the Indian Pharmaceutical Industry Ritika Singh and Hardik Shah 8. Confronting the Stranger Within: Conjuring the Uncanny with International Management Students Michelle Mielly 9. Taking Stock of the Present and Looking Toward the Future: Cultural Evolution in a Knowledge-Intensive and Digital Era Ahmad M. Salih