This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world.

Xiaoling Zhang is a Professor of Media and Communication at Xi'an Jiaotong-Liverpool University, China.

Corey Schultz is an Associate Professor in Media and Communication Studies at the University of Nottingham Ningbo China.

1. Communicating China to the World: Representations, Reception, and Effects Xiaoling ZHANG & Corey Kai Nelson SCHULTZ Part 1: China's Global Communication Strategies: Past and Present 2. Unravelling the China Question for Global Communication: Historical Excavation, Theoretical Exploration, and Practical Experimentation SHI Anbin & SHENG Yang 3. China's Emerging Digital Diplomacy Strategies Xiaoling ZHANG & Yiben MA 4. China's Communication Strategy in Latin America: From External Actor to Close Partner Pablo Sebastian MORALES 5. The Two-Level Game of China's Public Diplomacy Efforts Tracey FALLON & Nicholas Ross SMITH 6. China's Public Diplomacy and Its Foreign Policy Towards Central and South Asia Oana BURCU & Filippo BONI Part 2: Narratives from China: Stories to the World 7. Changing Representations of Modernity and Mobility: Chinese External Communications in Song of the Fishermen and China's Port City TV Documentaries Yat Ming LOO, Ming-yeh T. RAWNSLEY, & Wyatt MOSS-WELLINGTON 8. The Rhetoric of Nostalgia from Harmonious Society to Community of Shared Future GU Zhun 9. Ideological Clusters Pre and During COVID-19 in China Daily Cartoons Candace VEECOCK 10. Manufacturing and Commodifying "Chineseness": Micro-Celebrity Li Ziqi's Construction of an Idyllic Rural China and Her Media Representation on YouTube Zhen Troy CHEN & Thomas William WHYKE 11. Museums, Affect, and Soft Power: The Harbin Jewish Museum Corey Kai Nelson SCHULTZ 12. Fighting Tigers or Flies? Towards Effective Counter-radicalization Narratives in China Chi ZHANG Part 3: China in the Eyes of the "Other": International Receptions of China's Stories 13. Changing Narratives: China in Western Architecture Media Giaime BOTTI 14. Sino-African Sport Diplomacy? "New" Wave of Chinese Stadiums in African Cities Tokunbo OJO 15. Online Citizen Perception of China's Engagement in Kenya: Media Reporting on Standard Gauge Railway (SGR) Daniel Oloo ONG'ONG'A 16. "China is...": China's International Positioning and Self-Identity Definition in Xi Jinping's Speeches Tanina ZAPPONE