Broadcast News Toolkit focuses on the writing, shooting, and production of broadcast news across multimedia platforms in a non-technical and visually engaging way.

Kirsten Johnson is a professor in the Department of Communications at Elizabethtown College. She was a former television news producer at WOI-TV in Des Moines, Ia. and WGAL-TV in Lancaster, Pa. Prior to her time working in television, she worked in radio at KRNT and KIOA. She earned a Ph.D. from Drexel University, a M.S. from Kutztown University, and a B.A. from Drake University. Dr. Johnson is a co-author of the textbook Shoot, Edit, Share.

Jodi Radosh, Ph.D. is an Associate Professor of Communication at Alvernia University. She is also the co- author of the video production textbook Shoot, Edit, Share. She earned a Ph.D. in Mass Media and Communication and a M.J. in Journalism from Temple University. She received a B.A. from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV.

List of Tables

Dedication and Acknowledgements

Chapter 1: Broadcast Newswriting Rules: Writing for the Ear

Chapter 2: Credibility and Trust in the Media

Chapter 3: Finding Compelling Story Ideas

Chapter 4: Great Leads and Tantalizing Teases

Chapter 5: Interviewing

Chapter 6: Writing Radio News and Producing Podcasts

Chapter 7: The Reader, VO Story Forms, and Graphics

Chapter 8 - The VO/SOT

Chapter 9: The Package

Chapter 10: Writing for the Web

Chapter 11: The Basics of Gathering Video and Audio for News Stories

Chapter 12: Video and Audio Editing

Chapter 13: Writing Specific Types of Stories

Chapter 14: Live Shots

Chapter 15: Producing the TV Newscast

Chapter 16: News Ethics

Index