This book doesn't have a recipe for cooking up the next viral video, it offers lots of ways to stay true to individual and organizational values while engaging online.

Through speaking, coaching, teaching, and consulting, Josie Ahlquist guides educational leaders, organizations, and students to practice purposeful digital leadership.Her practical, evidence-based frameworks empower clients to build and implement a digital engagement strategy that fits their life, their audience, and their purpose. Ahlquist's work is grounded in her grant-funded and award-winning research that has allowed her to train thousands around the globe as a speaker; provide consulting services to institutions and companies; and coach professionals in branding, voice, and positioning.Ahlquist has authored pieces for the Handbook of Student Affairs Administration, The Journal of Leadership Studies, NASPA Leadership Exchange and Contested Issues in Troubled Times: Student Affairs Dialogues on Equity, Civility, and Safety. She also served as a co-editor and author of the New Directions in Student Services volume, Engaging the Digital Generation, and the New Directions in Student Leadership volume, Going Digital in Student Leadership.Ahlquist is a three-time LinkedIn Top Voice in Education, has been recognized by Ed Tech Magazine as one of the "Top 50 Must-Read Higher Education Technology Blogs" for five years. Her podcast, Josie & The Podcast, has been featured by The Chronicle of Higher Education and Inside Higher Ed. She is a past recipient of the Dr. Susan R. Komives Research Award and the Student Affairs Technology Research, Assessment, and Evaluation Innovation Award.Ahlquist received her EdD in higher education leadership from California Lutheran University, an MEd in counseling from Northern Arizona University, and a BA in sociology and human development and family studies from South Dakota State University. Prior to her independent path, Ahlquist spent nearly 15 years on college campuses in areas of student leadership, student activities, residence life, and student affairs communications and marketing. She currently serves as a research associate an

Preface Acknowledgments Introduction. The Meaning Behind the Screen Part One. Primer for Digital Leadership 1. Welcome to Your Digital Leadership Purpose 2. The Tech Pulse of Higher Ed Professionals 3. Plugging Digital Skills into Your Professional Practice Part Two. A Purpose-Driven Digital Leadership Presence 4. Heartware. Your Why for Leading Online 5. A Digital Mind-Set on Life, Leadership, and Legacy 6. A Values-Based Strategy for Social Media 7. Solving the Relationship Equation Part Three. Digital Leadership in Practice 8. Investing in Your Online Amplifier 9. Digital Role Modeling and Leadership in Practice 10. The Next Wave of Digital Influence and Leadership 11. The Future of Digital LeadershipAppendix-Book Contributors. What Is Your Why for Leading Online? References About the Author Index