Drawing on the author's own experience, this book offers a short introduction to the field of public sociology, considering the importance of op-eds, the challenges of engaging with news media, questions of public understanding, negative consequences of public sociology and the implications of social media for conducting public sociology.

Christopher J. Schneider, Ph.D., is an award-winning professor of sociology at Brandon University. He has published six books and over 100 scholarly papers, opinion pieces, reviews, and essays. A frequent contributor to media, his work has appeared in more than 600 news segments and reports including The New York Times and The Washington Post.

About the Author

List of Figures

Preface

Introduction: Toward a Mediated Public Scholarship

1 Crafting a Postjournalism Research Agenda

2 Interacting with News Journalists

3 The Op-Ed Game

4 Some Negative Consequences of Doing Public Scholarship (with Erick Laming)

5 E-Public Sociology and Public Engagement

Conclusion: Mediated Public Scholarship

Bibliography