The book emphasizes followership's natural evolution in individual growth. It delves into the intricate interplay between leadership and followership within the globalized, digital context.

Ahmad M. Salih is VP Operational Excellence and Knowledge Management at Khatib and Alami PTE., Singapore. He is also Visiting Associate Professor and Course Leader of Leadership, Digital Leadership and Digital Strategy at Heriot-Watt University, Edinburgh, UK.

Chapter One. Preface and Structure of the Book Chapter Two. Digital leadership; the Why and How Chapter Three. Perceived Leadership Effectiveness / Ineffectiveness Chapter Four. Cultural Intelligence, a Competency of Effective Digital Leaders Chapter Five. The Sustainable and Adaptive Model of Digital Leadership Chapter Six. Strategies for digital leadership Chapter Seven. Leading Knowledge and Innovation Management Chapter Eight. Organisational Structure in the Digital Age