"The unique conspiracy group called QAnon is growing in both membership and political power, and understanding this phenomenon is key to combating QAnon's negative effects on society. This book uses social science theory to explain the attraction and spread of the defining conspiracy movement of our times"--

Part I. Introduction to QAnon: 1. The 'who, what, and why' of QAnon Monica K. Miller; Part II. Recruiting and Maintaining Followers: 2. Down the conspiracy theory rabbit hole: how does one become a follower of QAnon? Joseph Pierre; 3. Psychological motives of QAnon followers Ricky Green, Carolina Trella, Mikey Biddlestone, Karen M. Douglas, and Robbie M. Sutton; 4. Cognitive processes, biases, and traits that fuel QAnon Arial R. Meyer and Monica K. Miller; 5. The role of moral cognitions in the growth of QAnon M. Katie Cunius and Monica K. Miller; 6. Emotions and the QAnon conspiracy theory Elena Bessarabova and John A. Banas; 7. Recruitment to QAnon: ordinary persuasion and human agency or 'brainwashing'? James T. Richardson; Part III. QAnon and Society: 8. QAnon in the year 2020: the bigger social picture Charles P. Edwards; 9. QAnon and the politics of 2020 Joseph Uscinski and Adam Enders; 10. The QAnon conspiracy narrative: understanding the social construction of danger David G. Bromley and James T. Richardson; 11. The need to belong: the appeal, benefits, and dangers of QAnon and similar groups Kelly-Ann Allen, Zoe Morris, Margaret L. Kern, Christopher Boyle, and Caomhan McGlinchey; Part IV. The Role of Communication in Promoting and Limiting QAnon Support: 12. QAnon and social media Tatyana Kaplan; 13. Social network analysis techniques using NodeXL for analyzing disinformation related to QAnon Wasim Ahmed and Marc Smith; 14. QAnon, folklore and conspiratorial consensus: a case study in the computational analysis of conspiracy theory narratives Timothy R. Tangherlini, Vwani Roychowdhury, and Shadi Shahsavari; 15. Debunking and preventing conspiracies: special challenges of QAnon John Banas and Elena Bessarabova; Part V. The Future of QAnon: 16. Categorizing QAnon: is this a new religious movement? Amarnath Amarasingam, Marc-Andre Argentino, Dakota Johnston, and Sharday Mosurinjohn; 17. The future of QAnon: emergent patterns of social movement adaptation and change Jared M. Wright and Stuart A. Wright.