This collection explores Digital Hinduism and consequentially studies how Hinduism is expressed in the digital sphere and how Hindus utilise digital media.

Xenia Zeiler is Associate Professor of South Asian Studies at the University of Helsinki, Finland. Her research is situated at the intersection of digital media, religion and culture in India and the worldwide Indian community. Other foci are Digital Humanities (with a focus on video games) and Tantric traditions. She is author of numerous articles and book chapters on digital and mediatized Hinduism and co-edited several volumes and special journal issues, including Mediatized Religion in Asia (Routledge 2019) and Methods for Researching Video Games and Religion (Routledge 2018).

List of figures

List of tables

List of contributors

Introduction: Digital Hinduism: Studying Hinduism at the intersections of digital media and culture

XENIA ZEILER

PART 1

Who belongs? Identity and finding one's place

1 Whats(up) with Hinduism? Digital culture and religion

among Bengali Hindus

APARAJ I TA DE AND RAJIB NANDI

2 Hindu religious identification in India's online matrimonial market

FRITZI-MARIE TITZMANN

3 Automatic rituals and inadvertent audiences: ISKCON, Krishna and the ritual mechanics of Facebook

N ICOLE KARAPANAGIOTIS

4 Cultural regrouping in the diaspora: Mediating Hindu identity online

JULI L. GITTINGER

PART 2

Who defines? Authority and appropriation

5 Authors, self-fashioning and online cultural production in

the age of Hindu celevision

PRAMOD K. NAYAR

6 Instagram your Durga Puja! Social media, hashtags and state-sponsored cultural marketing

DHEEPA SUNDARAM

7 S¿¿khyayoga and the Internet: The website of a

contemporary Hindu monastic institution

KNUT A. JACOBSEN

8 Mediatized gurus: Hindu religious and artistic authority

and digital culture

HANNA MANNILA AND XENIA ZEILER

PART 3

Who debates? Contest and negotiation

9 The Internet: A new marketplace for transacting p¿j¿ items

VINEETA SINHA

10 Taming Hindu ¿akta Tantra on the Internet: Online p¿j¿s

for the goddess Tripurasundar¿

SRAVANA BORKATAKY-VARMA

11 New media and spiritualism in India: Understanding online spiritualism in convergence cultures

JESNA JAYACHANDRAN

1. Streaming the divine: Hindu temples' digital journeys




YAEL LAZA R

PART 4




Critical reflection

2. Reflections on digital Hinduism: Sacred images, dominant

Hindu narratives and the generational digital divide

H EI NZ SCHEI FINGER

Index