This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

Dr. Sichen Xia is Lecturer at the School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen. Her research interests include English for Specific Purposes, genre analysis, multimodality, scientific popularization, and digital literacy.

Contents

1. Introduction
2. Scientific popularization and TED talks
3. Digital communication, genre, and multimodality
4. The communicative context
5. Generic structure of TED talks
6. Multimodal strategies in TED talk videos
7. Diachronic changes in TED talk videos
8. Beyond TED talks: Towards a model

Appendix

References