This book presents the Cultural Transduction framework as a conceptual tool to understand the processes that media and cultural products undergo when they cross cultural and national borders.

Enrique Uribe-Jongbloed (PhD Aberystwyth University) is research associate for Media Cymru, a UKRI Strength in Places Fund programme-funded project, at Cardiff University and professor researcher at the School of Social Communication and Journalism, Universidad Externado de Colombia. He has always worked at the crossroads of culture, language, identity and media production. He is a founding member of the International Association for Minority Language Media Research and member of the editorial board of the journals Palabra Clave and Journal of Digital Media and Policy. His most recent publications include co-editing the collections Indigenous Language for Development Communication in the Global South (2022) and Indigenous Language, Social Change, Communication and the Global South (2023), and co-authoring the book Los Trabajadores Colombianos del Cine Internacional (2021).

1. What is cultural transduction?

2. The market tenet: the ebbs and flows of cultural and media trade between markets

3. The product tenet: content of universal appeal

4. The people tenet: the jobs making cultural and media products travel between markets

5. The process tenet: corporate interests and fan engagement in cultural transduction

6. Guidelines for cultural transduction in product development and trade