A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.

1. Introduction Part I. History, Theory, and Context of The Korean Wave 2. The History of the Korean Wave 3. Theoretical Approaches: From Cultural Proximity to Transnational Proximity 4. Cultural Policy in the New Korean Wave 5. Soft Power and Cultural Diplomacy 6. Local Cultural Industries toward the Global Cultural Markets Part II. Transnational Korean Wave 7. The New Wave in K-dramas in the Digital Platform Age 8. K-pop Fandom from Global Perspectives 9. Korean Cinema as Hallyu Cinema 10. Transnational Digital Games and Esports Part III. Problematizing the Korean Wave 11. What is the K in the Korean Wave? 12. Diaspora, Ethnicity, and the Korean Wave 13. BTS and Fan-nationalism 14. Webtoons, Transmedia Storytelling, and Intellectual Property

Dal Yong Jin is a Distinguished Professor at Simon Fraser University and a Global Professor in the School of Media & Communication at Korea University. Jin's primary research and teaching interests are on digital platforms and games, globalization and media, transnational cultural studies, and the political economy of media and culture. Jin has published numerous books, journal articles, and book chapters. His books include Korea's Online Gaming Empire (2010), Digital Platforms, Imperialism and Political Culture (2015), New Korean Wave: Transnational Cultural Power in the Age of Social Media (2016), Smartland Korea: Mobile Communication, Culture and Society (2017), and Artificial Intelligence in Cultural Production: Critical Perspectives on Digital Platforms (2021).