Communication, advocacy and outreach are germane to the success of any organization working in the social sector. This book provides a robust conceptual framework that is required for understanding the demands of the sector, suggests strategies, and tools, and provides hands-on skills to those engaged in social sector communication.

Jaishri Jethwaney completed her Ph.D. from the School of International Studies, JNU, her Masters in Political Science from Hindu College, Delhi University, and professional education in mass communication and journalism both in India and abroad. In an academic career spanning over 25 years, she was Professor and Programme Director at the Indian Institute of Mass Communication. Currently she is Senior Advisor in the Immunology Technical Support Unit (ITSU) of the Ministry of Health and Family Welfare, Government of India, leading the public health communication on vaccination, the largest globally, since December 2022.

List of figures. List of tables. Preface. 1. Overview of Social Sector in India 2. Social Marketing 3. Corporate Social Responsibility and NGO Engagement 4. Advocacy, Communication, and Social Mobilisation 5. Grassroots Communication 6. How to Plan and Execute a Social Communication Campaign: Case Studies 7. Hands-On Skills on Writing and Social Media Use. Index.