This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business.

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).

'1. Introduction to Communication in Sport Management. Part 1. Engagement within Communication in Sport Management. 2. Sport Fandom in the Digital World. 3. Fantasy Sport and Media Consumption. 4. Social Media in Sport Management: Contemporary Dimensions. Part 2. Technology within Communication in Sport Management. 5. Communication in Esports: An Overview of Esports Consumption. 6. Using Social Network Analysis in Sport Communication Research. Part 3. Branding in Sport Management. 7. Brand Communication through Sport Video Games. 8. Communicating the Athlete Brand. Part 4. Publicity within Communication in Sport Management. 9. Applying Public Relations Theory to Increase the Understanding of Sport Communication. 10. College Sports Communications: Evolution of the Field. Part 5. Finance within Communication in Sport Management. 11. The Economic Landscape in Sport Communication. 12. Broadcast Rights for Mediated Sport. Part 6. Health Communication in Sport Management. 13. Online Abuse in Sport. 14. Health Communication and Sport: Challenges and Opportunities. Part 7. Crisis Communication in Sport Management. 15. Sport, Social Media, and Crisis Communication. 16. Sport Scandals and the Disruption of Meaning and Communicative Expectations.