Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how they will affect the public relations and strategic communication industry of the future.

Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.

Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.

Introduction List of Contributors Section 1: Trends shaping the future of public relations and strategic communication Chapter 1: Questions of Power over (and Control of) Social, Political, Economic, and Cultural Dimensions of Artificial Intelligence in Public Relations and Strategic Communication Chapter 2: The Growth of Malicious AI: Countering Disinformation and Deepfakes Amid Mega-Crises Chapter 3: Responsible AI for Public Relations Practice: Applying Public Relations Practitioner Perspectives to Ethical Codes for the Use of Generative Artificial Intelligence Chapter 4: Devolving Ethical Standards of 2050: International and Disciplinary Failure Chapter 5: Biohacking and Bioethical Considerations for Marketing Communication Campaigns Chapter 6: The Next Frontier of DEI: Communication & Neurodiversity from Now to 2050 Chapter 7: When Big Brother is Listening: Impact of the Social Credit System on Strategic Communication Chapter 8: Beyond Big Data: Striking a Balance Chapter 9: Behind the Velvet Rope: Influencers and Creators as the Future Entertainment Chapter 10: Navigating the Future of Virtual Influencers: Hijacking Risks Chapter 11: Consumerism as the Driving Force of Human Identity in 2050 Chapter 12: Re-engaging the 'Eclipsed Public' - The Challenge for Public Communication and Politics Chapter 13: Facing the Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating Public Relations in Face of Increasing Dissensus Section 2: The future of public relations and strategic communication specializations Chapter 14: The Future of Public Relations, According to AI Chapter 15: Crisis Communication in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication Chapter 16: Film, Television, and Entertainment Public Relations in 2050: Establishing a New Normal in the Wake of Streaming, AI, and COVID-19 Chapter 17: Sport Public Relations in 2050 Chapter 18: The Future of Investor Relations and Financial Communication: AI, ESG, and Shareholder Activism Chapter 19: Propaganda and Psychological Warfare Aspects in the Strategic Communication of the 21st Century: European Union's Place in the Global Order Chapter 20: Media Relations, Journalism, Law and Ethics Chapter 21: Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors Index