Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design. His work combines more than a decade of design and development experience in entertainment, retail, automotive, and aerospace with a deep understanding on the intersection of human psychology and technology. When he's not creating journey maps, crafting prototypes, Jon is creating digital tools to help designers such as Laws of UX (https: //lawsofux.com/), Humane by Design (https: //humanebydesign.com/), and the Web Field Manual (https: //webfieldmanual.com/).

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive.