This is the only comprehensive book on consumer privacy that brings together diverse scholars, activists, business leaders, and policymakers.

Introduction: 1. Consumer privacy and the future of society' Jules Polonetsky, Omer Tene and Evan Selinger; Part I. The Pervasiveness and Value of Tracking Technologies: 2. 'Data brokers - should they be reviled or revered? Jennifer Barrett Glasgow; 3. In defense of big data analytics Mark MacCarthy; 4. Education technology and student privacy Elena Zeide; 5. Mobile privacy expectations: how privacy is respected in mobile devices Kristen Martin and Katie Shilton; 6. Face recognition, real-time identification, and beyond Yana Welinder and Aeryn Palmer; 7. The city as platform: enhancing privacy and transparency in smart communities Omer Tene and Kelsey Finch; Part II. Ethical and Legal Reservations about Tracking Technologies: 8.Americans and marketplace privacy: seven Annenberg National Surveys in perspective Joseph Turow; 9. The Federal Trade Commission's inner privacy struggle Chris Jay Hoofnagle; 10. Privacy and human behavior in the information age Alessandro Acquisiti, Laura Branimarte and George Lowenstein; 11. Privacy, vulnerability, and affordances Ryan Calo; 12. Ethical considerations when companies study - and fail to study - their customers Michelle N. Meyer; 13. Algorithmic discrimination vs. privacy law Alvaro Bedoya; 14. Children, privacy, and the new online realities Stephen Balkam; 15. Stakeholders and high stakes: divergent standards for do not track Aleecia M. McDonald; 16. Applying ethics when using data beyond individuals' understanding Martin Abrams and Lynn Goldstein; Part III. International Perspectives: 17. Profiling and the essence of the right to data protection Bilyana Petkova and Franziska Boehm; 18. Privacy, freedom of expression, and the right to be forgotten in Europe Stefan Kulk and Frederik Zuiderveen Borgesius; 19. Understanding the balancing act behind the legitimate interest of the controller ground: a pragmatic approach Paul de Hert and Irene Kamara; Part IV. New Approaches to Improve the Status Quo: 20. The intersection of privacy and consumer protection Julie Brill; 21. A design space for effective privacy notices Florian Schaub, Rebecca Balebako, Adam L. Durity and Lorrie Faith Cranor; 22. Enter the professionals: organizational privacy in the digital age J. Trevor Hughes and Cobun Keegan; 23. Privacy statements: purposes, requirements, best practices Mike Hintze; 24. Privacy versus research in big data Jane R. Bambauer; 25. A marketplace for privacy: incentives for privacy engineering and innovation Courtney Bowman and John Grant; 26. The missing role of economics in FTC privacy policy James Cooper and Joshua Wright; 27. Big data by design: establishing privacy governance by analytics Dale Skivington, Lisa Zolidis and Brian P. O'Connor; 28. The future of self-regulation is co-regulation Ira Rubenstein; 29. Privacy notices: limitations, challenges, and opportunities Mary Culan and Paula Bruening; 30. It takes data to protect data David A. Hoffman and Patricia A. Rimo; 31. Are benefit-cost analysis and privacy protection efforts incompatible? Adam Thierer; 32. Privacy after the agile turn Seda Gurses and Joris van Hoboken.