A fully updated second edition of this popular introduction to applied choice analysis, written for graduate students, researchers, professionals and consultants.

David A. Hensher is Professor of Management, and Founding Director of the Institute of Transport and Logistics Studies (ITLS) at The University of Sydney Business School.

Preface; Part I. Getting Started: 1. In the beginning; 2. Choosing; 3. Choice and utility; 4. Families of discrete choice models; 5. Estimating discrete choice models; 6. Experimental design and choice experiments; 7. Statistical inference; 8. Other matters that analysts often inquire about; Part II. Software and Data: 9. Nlogit for applied choice analysis; 10. Data set up for Nlogit; Part III. The Suite of Choice Models: 11. Getting started modeling: the workhorse - multinominal logit; 12. Handling unlabeled discrete choice data; 13. Getting more from your model; 14. Nested logit estimation; 15. Mixed logit estimation; 16. Latent class models; 17. Binary choice models; 18. Ordered choices; 19. Combining sources of data; Part IV. Advanced Topics: 20. Frontiers of choice analysis; 21. Attribute processing, heuristics, and preference construction; 22. Group decision making; Select glossary; References; Index.