Gordon Sammut is Associate Professor of Social Psychology at the University of Malta. He has served as the Chief Editor for Methods of Psychological Intervention, The Cambridge Handbook of Social Representations, and Understanding Self and Others.

1. Modalities of social influence: preconditions (public sphere) and demarcations (non-violence); Part I. Eternal Resources of Populism: 2. Crowding: contagion and imitation; 3. Leading: directors, dictators and dudes; Part II. Experimental paradigms: 4. Norming and frames of reference; 5. Conforming and converting; 6. Obeying: authority and compliance; 7. Persuading and convincing; Part III. Necessary Extensions: 8. Agenda setting, framing and mass mediation; 9. Designing and resisting artefacts; Part IV. Theoretical Integration: 10. Common sense: normalisation, assimilation and accommodation; 11. Epilogue: theoretical excursions and challenges; References; Index.