Lionel Wee works on language policy, sociolinguistics and new Englishes. His publications include The Singlish Controversy (Cambridge, 2018), The Language of Organizational Styling (Cambridge, 2015), Markets of English (2012) and Language without Rights (2011).

List of figures; 1. Introduction; 2. Theorising affect in the semiotic landscape; 3. Kawaii in the semiotic landscape; 4. Reverencing the landscape; 5. Romancing the landscape; 6. 'Friendly places'; 7. The affective regime of luxury and exclusivity; 8. Affecting the digital landscape; 9. Conclusion.