Martin J. Eppler is full Professor of Communication Management in the Institute of Media and Communication Management at the University of St. Gallen, Switzerland. He researches visual practices, meeting management, and knowledge management and advises organizations such as the United Nations, the Swiss Re Group, Porsche, and the European Central Bank.

Foreword; 1. Introduction: From Meeting to Meet-up; 2. Background: the Nudging Approach for Meetings; 3. Case Study: Meet-ups in Practice; 4. Meet-up Model: Four Cornerstones for Better Meetings; 5. Focus: Concentrating on the Right Thing; 6. Orientation: a Navigator for Meetings; 7. Involvement: Nudges for Better Involvement; 8. Commitment: Achieving Results through Motivation and Transparency; 9. Conclusion and Outlook: Mobilising Meet-ups; Appendix.