Bültmann & Gerriets
Research Methods in Intercultural Communication
A Practical Guide
von Zhu Hua
Verlag: John Wiley & Sons
Reihe: GMLZ - Guides to Research Methods in Language and Linguistics Nr. 1
E-Book / EPUB
Kopierschutz: Adobe DRM


Speicherplatz: 1 MB
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ISBN: 978-1-118-83748-1
Auflage: 1. Auflage
Erschienen am 04.11.2015
Sprache: Englisch
Umfang: 368 Seiten

Preis: 42,99 €

Klappentext

Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically. Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview. Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers


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