Steven Cerri, founder of STCerri International--an international training, consulting, and coaching company helps thousands of technical professionals enhance communication, management, and leadership skills. Well known in industry associations including AIAA, ASME, and IEEE, he has managed both government and commercial organizational teams. Mr. Cerri earned an MBA at Pepperdine University, an MS in Geophysics at University of Southern California, and a BS in Aeronautical Engineering at California Polytechnic State University San Luis Obispo. He received the Outstanding Professor Award at UC Santa Barbara and contributed to The Balanced Engineer: Essential Ideas for Career Development. More can be found at www.stevencerri.com.

College teaches you to be a good engineer. But it's likely that your college engineering courses didn't have time to teach you how to effectively contribute your ideas or how to transition to management or leadership. This book provides you with those missing tools.
* Identify patterns of behavior that don't serve you (or your organization) well and change them
* Create a plan of action that will allow for personal change that will impact your professional work
* Hone the ways that your technical work can be seen positively inside your organization
* Promote the talents and skills of the team players around you
* Become a flexible, supportive, and positive asset

Foreword, xi
A Note from the Series Editor, xiii
Preface, xv
Acknowledgments, xvii
1 What You Learned in College Is Limiting Your Growth As a Technology Professional 1
This Book Is Your Safety Net, 3
2 Why Should You Read a Book by Me? Or...Why Is This Book Important Now? 5
A Few Words in Praise of Steven T. Cerri's Work, 7
3 If You Are an Engineering or Technical Manager, Read This 11
4 Is Free Will Truly "Free"? 13
Do You Choose What You Eat?, 13
A Hypothetical Situation That Is Very Real, 14
Personal Behavioral Subroutines, 16
Limiting Beliefs and Personal Behavioral Subroutines, 17
Just for Managers, 17
Personal Subroutines Can Help as Well as Hinder Functionality, 17
Turning Limiting Beliefs into Successes Using Gems of Wisdom, 18
5 The Way You Change 19
Engineering Is Easy. It Is the People That Are Difficult, 19
Humans Are Just Satellites on Earth, 20
The Model of Human Behavior: The Four Stages to Action, 21
What Makes an Inspiring Speech?, 26
Close the Loop, 27
A Real-World Example, 27
Changing Behavior Requires That You Push the Right "Button", 29
How Difficult Is it to Loose Weight?, 30
6 The Origin of the 15 Limiting Beliefs and the 15 Gems of Wisdom 33
7 How To Use This Book and the Structure of Chapters 9 Through 23 35
Example: Chapter 9, 35
Add Gem of Wisdom #1 to Your Current Map of the World, 37
8 How to Add Any Gem of Wisdom to Your Map of the World 41
Steps to Add a Gem of Wisdom to Your Current Map of the World, 41
9 Ideas as Identity: Career-Limiting Belief #1 45
Add Gem of Wisdom #1 to Your Current Map of the World, 49
10 Being Right: Career-Limiting Belief #2 55
Add Gem of Wisdom #2 to Your Current Map of the World, 59
11 What versus How: Career-Limiting Belief #3 63
Add Gem of Wisdom #3 to Your Current Map of the World, 66
References, 70
12 Avoiding Shoptalk: Career-Limiting Belief #4 71
Add Gem of Wisdom #4 to Your Current Map of The World, 74
13 I'll Do My Own Work: Career-Limiting Belief #5 79
Add Gem of Wisdom #5 to Your Current Map of the World, 83
14 Ducking Delegation: Career-Limiting Belief #6 87
Add Gem of Wisdom #6 to Your Current Map of the World, 90
15 I'll Do What I Like: Career-Limiting Belief #7 95
Add Gem of Wisdom #7 to Your Current Map of the World, 98
16 Inconsiderate Communication: Career-Limiting Belief #8 103
Add Gem of Wisdom #8 to Your Current Map of the World, 106
17 Limited Visionary: Career-Limiting Belief #9 111
Add Gem of Wisdom #9 to Your Current Map of the World, 114
18 Being Persistently Consistent: Career-Limiting Belief #10 119
Add Gem of Wisdom #10 to Your Current Map of the World, 122
19 Pursuing Perfection: Career-Limiting Belief #11 127
Add Gem of Wisdom #11 to Your Current Map of the World, 130
20 You are Not the Teacher: Career-Limiting Belief #12 135
Add Gem of Wisdom #12 to Your Current Map of the World, 139
21 Withholding Expertise: Career-Limiting Belief #13 145
Add Gem of Wisdom #13 to Your Current Map of the World, 149
22 Bluntness as a Virtue: Career-Limiting Belief #14 155
Add Gem of Wisdom #14 to Your Current Map of the World, 159
23 The Fixer: Career-Limiting Belief #15 165
Add Gem of Wisdom #15 to Your Current Map of the World, 168
24 A Parting Letter From Steven 173
Further Reading, 177
Biography of Steven T. Cerri, 179
Index, 181