JOHN C. BOGLE is founder and former chairman of the Vanguard Group of mutual funds and President of its Bogle Financial Markets Research Center. After creating Vanguard in 1974, he served as chairman and chief executive officer until 1996 and senior chairman until 2000. Bogle is the author of ten books, including Enough: True Measures of Money, Business, and Life, The Little Book of Common Sense Investing, and Clash of the Cultures: Investment vs. Speculation, all published by Wiley.

Introduction to the 10th Anniversary Edition xv
Chapter One A Parable 1
Chapter Two Rational Exuberance 9
Chapter Three Cast Your Lot with Business 25
Chapter Four How Most Investors Turn a Winner's Game into a Loser's Game 39
Chapter Five Focus on the Lowest-Cost Funds 53
Chapter Six Dividends Are the Investor's (Best?) Friend 65
Chapter Seven The Grand Illusion 73
Chapter Eight Taxes Are Costs, Too 85
Chapter Nine When the Good Times No Longer Roll 93
Chapter Ten Selecting Long-Term Winners 111
Chapter Eleven "Reversion to the Mean" 127
Chapter Twelve Seeking Advice to Select Funds? 139
Chapter Thirteen Profit from the Majesty of Simplicity and Parsimony 153
Chapter Fourteen Bond Funds 167
Chapter Fifteen The Exchange-Traded Fund (ETF) 179
Chapter Sixteen Index Funds That Promise to Beat the Market 195
Chapter Seventeen What Would Benjamin Graham Have Thought about Indexing? 209
Chapter Eighteen Asset Allocation I: Stocks and Bonds 223
Chapter Nineteen Asset Allocation II 237
Chapter Twenty Investment Advice That Meets the Test of Time 259
Acknowledgments 269

The best-selling investing "bible" offers new information, new insights, and new perspectives
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor.
Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.
A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me."
Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.
This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.
* Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
* Forget the fads and marketing hype, and focus on what works in the real world.
* Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
* Recognize that in the long run, business reality trumps market expectations.
* Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.
While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.