BRIAN MORAN is the founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. Known as the leading expert on execution and implementation, he developed his unique talent for guiding individuals and organizations to growth and prosperity by blending his background as a corporate executive with his experience as an entrepreneur. He is The New York Times bestselling coauthor, with Michael Lennington, of The 12 Week Year.

MICHAEL LENNINGTON, co-author of The 12 Week Year, helps his consulting and coaching clients to avoid the low-productivity pitfalls of annualized execution. He guides individuals, teams and entire organizations as they create the breakout results that they are truly capable of.

PREFACE vii
OVERVIEW OF THE 12 WEEK YEAR(TM) ix
CHAPTER 1
Becoming a Visionary 1
Exercise #1: Have - Do - Be 2
Exercise #2: Long-Term Vision 4
Exercise #3a: Three-Year Personal Vision 5
Exercise #3b: Three-Year Business Vision 6
Exercise #4: 12-Month Vision (Optional) 7
CHAPTER 2
Establishing Your Goals and Building Your Plan 11
Starting with the End in Mind 11
Writing Effective Goals 13
12 Week Plan Tactics 16
CHAPTER 3
Making and Keeping 12 Week Commitments 25
Benefits of Keeping Commitments 26
CHAPTER 4
Installing Process Control 31
Weekly Plan 31
Weekly Accountability Meeting (WAM) 33
Daily Huddles 35
12 Week Theme 36
12 Week Year Celebrations 37
CHAPTER 5
Scorekeeping 41
The Four Weekly Execution Scenarios 45
Great Week after Great Week: The Weekly Execution Routine 47
CHAPTER 6
Using Your Time Intentionally 51
Constructive Belief #1: Your Time Is at Least as Valuable as the Time of Others 51
Constructive Belief #2: You Can't Get Everything Done 52
Constructive Belief #3: Work on the High Priority, Money-Making, Results-Generating Activity First 52
Constructive Belief #4: Breakthrough Requires Breakout from Your Old "Systems" 53
Constructive Action: Create a Model Workweek and Implement It 53
CHAPTER 7
12 Week Year Review and Planning 61
12 Week Year Review and Planning 62
Quality of Life 63
Success Disciplines 65
Breakthroughs 66
CHAPTER 8
Confront the Truth (Optional Section) 69
Confronting the Truth Example - 12 Week Execution Data 70
Confronting the Truth 71
CHAPTER 9
12 Week Year Game Plan 97
CONCLUSION 115
ABOUT THE AUTHORS 117

Update your thinking and avoid complacency with the 12 week year
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