CARL I. FERTMAN, PhD., MBA, MCHES¯®, is Associate Professor Emeritus of Health and Human Development at the School of Education at the University of Pittsburgh. His expertise is in health promotion and health education programs planning, implementation, and evaluation.
MELISSA GRIM, PhD, MCHES¯®, is Professor and Chair of the Department of Health and Human Performance at Radford University. Her expertise is in health behavior change, program planning, and evaluation.

Contents
Introduction
Part One: Health Promotion Program Foundations
Chapter 1- What are Health Promotion Programs?
Chapter 2- Health Promotion, Equity, and Social Justice
Chapter 3- Theory in Health Promotion Programs
Part Two: Planning Health Promotion Programs
Chapter 4- Assessing the Health Needs of a Defined Population
Chapter 5- Making Decisions to Create and Support a Program
Part Three: Implementing Health Promotion Programs
Chapter 6- Implementation Tools, Program Staff, and Budgets
Chapter 7- Advocacy
Chapter 8- Communicating Health Information Effectively
Chapter 9- Where Money Meets Mission: Developing, Increasing and Sustaining Program Funding
Part Four: Evaluating and Sustaining Health Promotion
Chapter 10- Evaluating and Improving Health Promotion Programs
Chapter 11- Using Big Data for Action and Impact
Chapter 12- Sustaining Health Promotion Programs
Part Five: Health Promotion Programs in Diverse Settings
Chapter 13- School Health Education: Promoting Health and Academic Success
Chapter 14- Promoting Health in Colleges and Universities
Chapter 15- Patient-Centered Health Promotion Programs in Healthcare
Chapter 16- Health Promotion Programs in Workplace Settings
Chapter 17- Promoting Community Health: Local Health Departments and Community Health Organizations
Index