DAMON WEST is a keynote speaker, author of The Change Agent, and coauthor of the bestselling book The Coffee Bean and The Coffee Bean for Kids. His clients include Fortune 100 companies, NFL and NBA teams, and dozens of Division One college athletic programs.
STEPHEN MACKEY is a keynote speaker and player development coach whose 2Words Character Development Program reaches over 500,000 students, athletes, and educators across the country.

Preface xi
Prologue The Lifetime Achievement Award xv
1 Eyes on the Prize 1
2 You're Better Than That 11
3 The Locker Room Is Broken 19
4 Growth Takes Place Outside of Comfort Zones 25
5 I Believe in You 33
6 Canceling the Cancel Culture 39
7 A Culture of Character 47
8 All In 53
9 The Six Pillars 59
10 In the Zone 67
11 Vulnerability Is a Strength 73
12 Team Meeting 79
13 Humility and Grace 85
14 I Want the Ball 93
Epilogue: A Legacy of Impact: The Lifetime Achievement Award Acceptance Speech 101