Learn the secrets of managing a unique and productive generation
In the newly revised third edition of Not Everyone Gets a Trophy: How to Bring Out the Best in Young Talent, renowned management trainer and business advisor Bruce Tulgan reimagines how to engage with, develop, and retain millennial employees in a time of deep economic disruption. The book offers step-by-step best practices for getting millennials onboard and up-to-speed. You'll learn how to provide them with the context they lack, teach them how to manage themselves and how to be managed, and turn the very best into new leaders.
In the book, you'll also find:
* A renewed focus on every millennial generation, including Generations X, Y, and Z.
* A new preface about the dramatic generational shift now taking place in the workforce
* Updated case studies and examples, as well as brand-new research on first-wave and second-wave millennials
An essential handbook to maximizing the considerable potential of the millennial generations, Not Everyone Gets a Trophy: How to Bring Out the Best in Young Talent will earn a place in the libraries of executives, managers, HR professionals, and other business leaders interested in getting the most out of each and every one of their employees.

BRUCE TULGAN is the founder and CEO of RainmakerThinking, Inc., a management research and training firm, as well as RainmakerThinking.training, an online training company. Bruce is the author of numerous books, including the bestselling It's Okay to Be the Boss, the classic Managing Generation X, and The 27 Challenges Managers Face.

NEW PREFACE TO THE REVISED AND UPDATED THIRD EDITION
CHAPTER ONE What is it with Young People in the Workplace?
CHAPTER TWO Get Them on Board Fast with the Right Messages
CHAPTER THREE Get Them On Board and Up to Speed Quickly... and Turn Them into Knowledge Workers
CHAPTER FOUR Practice Strong Highly Engaged Leadership
CHAPTER FIVE Give Them the Gift of Context
CHAPTER SIX Get Them to Care About Great Customer Service
CHAPTER SEVEN Teach Them How to Manage Themselves
CHAPTER EIGHT Teach Them How to Be Managed by You
CHAPTER NINE Retain the Best Young Talent, One Day at a Time
CHAPTER TEN Build the Next Generation of Leaders
ACKNOWLEDGEMENTS
ABOUT THE AUTHOR
INDEX