Written by a recognized international scholar in the China media field, this book analyzes China's creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understandings of culture.

Foreword. Introduction: Created in China Part 1: Culture and Civilisation 1. The Innovation Ecology: The Chinese Century Discourse and the Problems of Academic Categorisation 2. Territory, Technology and Taste: The Role of Institutions, Trade, Talent and Migration 3. The Culture-Knowledge Economy: A Short History of Cultural Markets in Traditional China 4. Revolution, Reform and Culture in Modern China: How Nation Building Trapped Innovation 5. Culture Goes to Market: The Debates in the 1980s and 1990s About the Role of Culture Part 2: From Made in China to Created in China 6. Innovation, Creative Economy and Catch-Up: From Cultural to Creative Industries (2003 - 2006) 7. Cities and the Creative Field: The Global Discourse of Clusters and Innovation 8. In Search of China's New Clusters: Shanghai, Chongqing and Beijing 9. Reality TV, Post-Collectivism and the Long Tail: The Propensity to Copy and the Impacts of Copyright 10. Branding, Franchising and Licensing: Looking for New Business Models in Animation, Advertising and Digital Content 11. The Chinese Dragon and Cultural Re-Conversion: Exploring the Heartlands of Chinese Culture: The Great Wall, the Shaolin Temple and the Hengdian World Studios 12. The Great New Leap Forward? Reassessing the Evidence: Is it all a Dream? Appendix 1: China's Cultural and Creative Industries: Table of Regulatory Powers and Functions. Appendix 2: Aggregated Data on China's Media and Cultural Industries

Michael Keane is Research Fellow with the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Australia. His most recent book (co-authored with Anthony Fung and Albert Moran) is New Television, Globalization and the East Asian Cultural Imagination (2006). He is co-editor of Television across Asia: Television Industries, Programme Formats and Globalisation (Routledge); and Media in China: Consumption, Content and Crisis (Routledge).