Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.

Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome. Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International Sports Marketing consultant and lecturer. He is former International Cycling Union (UCI) and Fédération Internationale de Volley-Ball (FIVB) Marketing Director. Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d'Educació Física de Catalunya, Barcelona, and a practising sports lawyer.

Introduction 1. Sponsorship Management Principles 2. Legal Approach to Sporting Events 3. Strategic and Operational Sponsorship Implementation 4. Contracts Associated with Events 5. Case Study : "Perrier Fluo Beach Volley Experience. Conclusion. Appendices. Notes References