Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

1: Introduction; 2: The Historical Dynamics of the Advertising Industry; 3: The History of Advertisements; 4: The Academic Critique of Advertising; 5: The Dynamics of Cultural Change; 6: The Psychodynamics of Advertising 1; 7: Psycho-Social Categories for the Study of Everyday Life; 8: Driven by Passion? Car Advertisement Content 1950-1998; 9: Going to Market; 10: The Democratisation of Credit; 11: Conclusions

Jackie Botterill, Iain MacRury, Barry Richards