This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

Chapter 1: Introduction
Chapter 2: Perspectives from International Business
Chapter 3: The Resource-based View of the Firm (RBV)
Chapter 4: Sustainable Competitive Advantage in a Global Environment
Chapter 5: Competitive Advantage in the Global Automotive Components History
Chapter 6: Conclusions