Enterprise and Culture is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture.
Colin Gray argues that the failure of small enterprise policy is not just a question of economics, but is also caused by psychological and cultural factors. The book demonstrates that the individualism at the centre of enterprise culture policies is, itself, the main impediment to the successful growth and development of small enterprises.

Introduction 1 The politics of 'enterprise' 3 The state of small enterprises in Britain 4 Effectiveness of enterprise culture policies5 Alternative development models 6 The importance of culture 7 The small enterprise owners 8 The entrepreneur: nature or nurture? 9 The future for small enterprise development

Colin Gray is Director of External Affairs at the Open University Business School and Deputy Director-General of the Small Business Research Trust. His publications include Small Business in the Big Market (1992) and The Barclays Guide to Growing the Small Business (1990).