This best-selling book, designed for researchers embarking on their first ethnographic project, has been substantially revised and updated, with lots of exercises and advice to guide the embodied and creative 'practice' of ethnography. New additions include cyber-ethnography, sensual, visual and mobile ethnographies, and 'field walking'.

Karen O'Reilly is Professor of Sociology at Loughborough University, where she teaches tourism, migration and advanced ethnographic methods.

1. Introduction: Ethnography as Practice 2. Where to Begin 3. Ethical Ethnography 4. Participating and Observing 5. Interviews: Asking Questions of Individuals and Groups 6. Practical Issues in Interviewing 7. New Directions in Ethnography 8. Ethnographic Analysis 9. Writing and Representation