Contents: Preface. Statistics and Communication Science. Fundamentals of Measurement. Sampling. Data Description and Visualization. Fundamentals of Probability. Assessing and Quantifying Reliability. Parameter Estimation. Hypothesis Testing Concepts. Testing a Hypothesis About a Single Mean. Comparing Two Independent Groups. Some Tests for Categorical Variables. Simple Linear Regression. Multiple Linear Regression. Single Factor Analysis of Variance. Analysis of Covariance: ANOVA With Statistical Controls. Interaction. Appendices.
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research.