Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book fills that significant gap in the literature by examining five different essential aspects of the commercialisation of sport.

Notes on Contributors, Series Editor's Foreword, Foreword, Acknowledgements, Prologue, PART I: THE SPORTS INDUSTRY, PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT, PART III: THE COMMERCIALISATION OF 'AMATEUR' SPORT, PART IV: TELEVISION AND THE COMMERCIALISATION OF SPORT, PART V: SPORT SPONSORSHIP, Index