Television and New Media introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book closely examines the ways that television programming has changed with the influx of new media-transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for understanding how creative and industrial forces have worked together in the new media age to transform the way we watch TV.

Jennifer Gillan is Associate Professor of English at Bentley University. She coedited four award-winning anthologies, Unsettling America, Growing Up Ethnic in America, and Identity Lessons (Penguin), and Italian American Writers on New Jersey (Rutgers University Press).

Introduction: It's Network TV

1. Fan Tracking, Targeting, and Interaction from the Web to the WB
2. Timeshifting, Circumvention, and Flow on Fox
3. Placeshifting , Schedule-shifting, and the Long-arc Serial on ABC
4. Branding, Synergy, and Product Integration on NBC

Conclusion: