The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Olympic Tourism is a timely response to this international interest and will be an essential resource for those studying and teaching on sport, tourism and the Olympics.

Professor Mike Weed is Director of the Centre for Sport, Physical Education andActivity Research (SPEAR) and Faculty Research Director for the Faculty of Social andApplied Sciences at Canterbury Christ Church University, UK. He is Editor of the Journal of Sport and Tourism and author of Olympic Tourism (Elsevier)

Foreword; PART ONE; Chapter One - Sport, Tourism & the Olympic Games; Chapter Two - Who are Olympic Tourists?; Chapter Three - The Detail of Olympic Tourism; Chapter Four - Leveraging Olympic Tourism; Chapter Five - Planning for Olympic Tourism; PART TWO; Chapter Six - The Winter Olympic Games; Chapter Seven - The Games of the XXVII Olympiad in Sydney (2000); Chapter Eight - The Games of the XXVIII Olympiad in Athens (2004); Chapter Nine - The Games of the XXIX Olympiad in Beijing (2008); Chapter Ten - The Games of the XXX Olympiad in London (2012); Afterword; References