Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the spatial behavior and requirements of tourists; from modern promotion channels such as the Internet to traditional ones such as brochures; and from a more theoretical contribution of the importance of the place concept in marketing to an applied overview of the usage of GIS in tourism marketing.

Contents
Geography's Changing Role in Tourism Marketing

• Traveler Geographic Origin and Market Segmentation for Small Island Nations: The Barbados Case
• Marketing European Tourism Products via Internet/WWW
• GIS Applications in Tourism Marketing: Current Uses, An Experimental Application and Future Prospects
• Geography, Marketing, and the Selling of Places
• Tourism Markets and Marketing in Sarawak, Malaysia
• Big Success, Big Mistake, at Big Banana: Marketing Strategies in Road-Side Attractions and Theme Parks
• Analyzing the Promotion, Product, and Visitor Expectations of Urban Tourism: Auckland, New Zealand, as a Case Study
• Destination Marketing: Measuring the Effectiveness of Brochures
• Motivation, Participation, and Preference: A Multi-Segmentation Approach of the Australian Nature Travel Market
• Index
• Reference Notes Included