A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.

The Field of Asian Media Productions; I: Asian Media Flows; 1: Global Cultural Politics and Asian Civilizations; 2: Becoming 'Culturally Proximate'; 3: Cultural Regulation and Advertising in Asean; II: News; 4: Between Markets and Mandarins; 5: Turning Seeing Into Believing; 6: Dateline Tokyo; III: Advertising; 7: Creating Advertising in Japan; 8: Citizens Have Sex, Consumers Make Love; 9: Drunk on the Screen; IV: Producing Consumption; 10: So Close and Yet So Far; 11: Yoshimoto K?gy? and Manzai in Japan's Media Culture; 12: Promoting Culture