This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

Chapter 1 Introduction; Chapter 2 Defining and Predicting Behavior; Chapter 3 Attitudes and Their Determinants; Chapter 4 Perceived Norms and Their Determinants; Chapter 5 Perceived Behavioral Control and Its Determinants; Chapter 6 Attitudes, Norms, and Control as Predictors of Intentions and Behavior; Chapter 7 Background Factors and Origins of Beliefs; Chapter 8 General Attitudes and the Prediction of Behavior; Chapter 9 Challenges to the Reasoned Action Approach; Chapter 10 Changing behavior; Chapter 11 Changing behavior; Chapter 12 Conclusion;