This book offers an introduction to the literature on vision and visuality that is relevant to organizational theory, proposes a theoretical framework for visual culture in organizations, and provides empirical illustrations to the theoretical framework. It shows that visual practices are a central procedure in the day-to-day routines of organizations and are long overdue for close examination.

Part 1: Epistemologies of Vision 1. Introduction: From the Lexical to the Visual 2. The Visual Turn in Social Science and Organization Theory Part 2: Practices of Seeing 3. Vision and Visualization in Science-Based Innovation Work 4. Vision and Visualization in Architecture Work Part 3: Concluding Remarks 5. The Primacy of Vision and Its Implication for Organization Theory. Bibliography. Index

Alexander Styhre is professor and chair in organization theory and management at the Department of Business Administration, School of Business, Economics, and Law, University of Gothenburg. Alexander completed his Ph.D. thesis in business administration at the School of Management and Economics, Lund University, in 1998. Alexander has studied product development in the pharmaceutical, telecom, and automotive industry. He is published in journal articles, research monographs, and textbooks in the field of organization theory and management studies.