Introduction Three Approaches Apollonian and Dionysian Trust Rebound Effects and Spillovers Single Policy and Planning Issues Wider Societal Change Conclusions and Discussion

This book develops a groundbreaking, novel approach to examining ethical consumer behaviour from the perspective of evolutionary theory, illustrating the deeply rooted potentials and limits within society for reducing environmental harm.

Mikael Klintman is Professor of Sociology at Lund University, Sweden and a former Wallenberg Research Fellow in Environment and Sustainability at Massachusetts Institute of Technology, USA. His previous publications include Eco-Standards, Product Labelling and Green Consumerism (with Magnus Boström).