This book is one of the first to thoroughly examine the role that ethnography plays in gathering data and constructing some of the most foundational theories of tourism today; looking on how it is done, how it can be applied, the role of the researcher and the important ethical considerations from this kind of social research.

1. Doing Tourism Ethnography 2. "This Research Project is not Ready": Ethics and Institutional Hurdles in a Neoliberal Era 3. Ethics of the Ethnographic Self in Nightlife Tourism Arenas 4. Autoethnography and Power in a Tourism Researcher Position: A Self-reflexive Exploration of Unawareness, Memories and Paternalism among Namibian Bushmen 5. 'Crafting an entrance'. Gender's Role in Gaining and Maintaining Access in Tourism Ethnography and Knowledge Creation 6. The Permanent and the Ephemeral in Tourism Fieldwork 7. Being in the Field in Bali: A Reflection on Fieldwork Challenges in Community-based Tourism Research 8. Pilgrimage Tourism and Cultural Route Team Ethnographies in the Iberian Peninsula: A Collaborative Study 9. Everyone Has a Traveller's Tale to Tell: How Oral History can Contribute to Tourism Ethnography 10. Growing Me Growing You: Collaborative Student Fieldwork in Tourism Research 11. The Postmodern Turn in Tourism Ethnography: Writing against Culture 12. Afterword - Less than Easy Tourism Research in a World of Fun

Hazel Andrews is Reader in Tourism, Culture & Society at Liverpool John Moores University.

Takamitsu Jimura is Programme Leader for MSc International Tourism Management at Liverpool John Moores University. His primary research interest is heritage tourism.

Laura Dixon is Programme Leader in Events Management at Liverpool John Moores University. Her primary research interest is British tourism in Spain.