The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Part 1 Practice; Chapter 1 Stumbling Upon The Springboard Story; Chapter 2 A Story That Rings True; Chapter 3 Communicating A Vision; Part 2 Understanding; Chapter 4 Getting Inside an Idea; Chapter 5 A Tale of Two Stories; Chapter 6 Co-Creating The Same Story; Chapter 7 Another Mode Of Knowing; Part 3 Catalysis; Chapter 8 Crafting the Springboard Story; Chapter 9 Performing the Springboard Story; Chapter 10 Building the Springboard Story; Chapter 11 Embodying the Idea; Chapter 12 The Medusa's Stare;