The Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. The book provides expert insights into cultural entrepreneurship and the movie business in India.

Rajeev Kamineni was actively involved in the production, marketing and business

development of 14 movies in the Indian movie industry. He was a member of

the board of the Indo Cine Appreciation Foundation (ICAF), and an organising

committee member of the Chennai International Film Festival (CIFF).

Ruth Rentschler OAM has more than 20 years' experience in services, arts and

cultural management; and leadership in hospitality, the creative industries and academia.

She has similar experience working in governance, management and marketing

in the non-profit sphere at local, state, national and international levels. She was Head

of the School of Management and Professor of Arts and Cultural Leadership at the

University of South Australia.

1. Indian Movie Entrepreneurship: Opening Credits 2. Indian Movie Diversity: The Different Woods 3. Entrepreneurial Movie Producers in India 4. Green Lighting: Resourcing Movies in India 5. Managing Indian Movie Stars: Starry Tantrums, Combination Craze 6. Blockbusters and Bombs in the Indian Movie Business 7. The Future of Entrepreneurship in Indian Cinema: Closing Credits